Privacy Policy

BV agency BV

BC AGENCY BV is an Artist service company, with registered offices at Mechelsestraat 194/3, 1840 Londerzeel. (hereafter “BC AGENCY BV” or “us”), who is responsible for processing your personal data. Under BC AGENCY BV is a service company of several artists and all affiliated entities and companies (such as but not limited to BVBA BSF and Comm.V RUBEN’S). Hereinafter, all the services accessible through the websites of related artists are referred to as the “Service”.


1.1 When using the term “personal data” in this Privacy Policy, information that relates to you will be used to identify you, either directly or in combination with other information that is held or obtained externally. Your personal data may include, for example, your name, your contact details, information on how you use the BC AGENCY BV websites and apps, and BC AGENCY BV partner websites and apps, or how you interact with our artists. Personal data is collected:

  • When you use BC AGENCY BV services and interact with BC AGENCY BV through its different channels. This includes:
    • Name, address, date of birth, gender and preferences when you sign up for or buy tickets through one of the official ticket partners. This information is needed to be able to interact with you for the following purposes: update on news/events, ticket purchase or other BC AGENCY BV services;
    • Any personal information or images you share on our websites and applications;
    • Any personal information or images you share on our websites and applications;
    • Ticket information linked to the ticket(s) you buy;
    • Interest in specific products on artist websites e.g. when using the price simulator;
    • Video, images and other media that can identify you, in promotional media at an event where our artists are performing
  • From BC AGENCY BV Partners, such as ticket agencies, the venues in which BC AGENCY BV events are held, artists who may share your information with BC AGENCY BV, for the purposes described in this privacy policy;
  • From joint controllers, such as Instagram, Google, Spotify and Facebook. Data may be collected and processed for the following categories of information about you for the purposes described in this Policy:
    • Your contact and account information;
    • Information about how you use the BC AGENCY BV websites or mobile apps;
    • Your preferences on the social media sites mentioned earlier;
    • Please be aware that the data stored on the platforms of the joint controllers is not under the control of BC AGENCY BV.
    • Direct Messages that are used via the Facebook messenger platform
    • Spotify profile public, private playlists and track information, this data can be used to inform and adapt your Spotify playlists and an new tracks that are related to BC AGENCY BV.

1.2 Sensitive “special category” personal data. Personal data that can be considered sensitive is not actively processed.

1.3 Personal data of minors: BC AGENCY BV services, websites and apps are not intended for people under the age of 16. Personal data of minors will never knowingly or intentionally be collected. Minors who want to use BC AGENCY BV services need to be supervised by the holder of parental responsibility over the child. The privacy of minors will be protected and holders of parental responsibility for the child will be encouraged to take an active part in their children’s (online) activities.


2.1 BC AGENCY BV is bound by, and uses your information in accordance with, the General Data Protection Regulation of April 27, 2016 regarding Data privacy and Data protection concerning the treatment and processing of personal data (the “GDPR”). The General Data Protection Regulation is accessible via the following website:  

Your personal data can be used for the following purposes:

  • Informational purposes inherent to the use of our chatbot.
    • Ticket Sale info;
    • Event info (practical, line-up, etc)
    • Related commercial offers
  • Offers from partners, after explicit consent you will be informed about commercial partner offers


For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

3.1 When necessary, your consent will be requested in order to process your personal data. If you choose not to give your consent, or if you withdraw your consent, you will not be able to take (full) advantage of the services offered. At all times, you are able to check your personal data collected and processed by BC AGENCY BV or request a copy of your personal data by sending an email to or write to the following address: BC AGENCY BV with registered offices at Mechelsestraat 194/3, 1840 Londerzeel.

BC AGENCY BV will inform you on the state of your personal data within 30 days, after your identity is checked. If you would like to stop receiving informational emails from BC AGENCY BV, you can review and change your preferences at any time by logging into your account.


While using the service, BC AGENCY BV may send cookies, originating from websites an application domains.

A cookie is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from a website’s computer and stored on your computer’s hard drive.

BC AGENCY BV does not store any personal details in a cookie that can be used to identify individuals. BC AGENCY BV can, however, track your activity on online assets for statistical analysis and to enhance your experience.

Although cookies are required to be able to fully use the services and all of its features, you can always refuse to accept cookies by changing the related settings of your browser.

Certain cookies like first party functional cookies and performance cookies are mandatory, other cookies can be switched off in your browser.

BC AGENCY BV uses the facebook platform to identify unique users, the data that is are limited to your profile name, first and last name, email address, gender, facebookID and timezone. This data can be used in future campaigns to inform you about future events, upcoming tracks are campaigns related to all artists registered under BC AGENCY BV (Dimitri Vegas and like Mike, Lost frequencies, Wolfpack, …).

BC AGENCY BV uses the messenger platform to allow direct communication between the artists and fan base. All direct messages are logged and the following information is stored: direct message ID, facebook ID, first name, lastname, email address and timezone. This platform allows BC AGENCY BV to send a direct message regarding new tracks, events or the artist related campaigns. To opt-out users can remove the direct conversation or type unsubscribe within the messenger conversation or email your deletion request towards

BC AGENCY BV uses the Spotify API platform to gather unique data about your profile and the following information is stored for future campaigns: Spotify user ID, playlist id, email address, public and private playlists. To opt-out users can access the Spotify account details and remove the integration between BC AGENCY BV and you personal Spotify account.

5.1 Appropriate technical and organisational measures are taken to protect your personal data against unauthorised or unlawful processing and against accidental loss, destruction or damage. When you provide your personal data through the BC AGENCY BV websites or mobile apps, this information is transmitted across the internet securely using high-grade encryption.

5.2 As described in this Privacy Policy, in some instances your personal data will be shared with third parties, in which case that third party is required to have appropriate technical and organisational measures in place to protect your personal data.

5.3 However, in some instances, BC AGENCY BV may be compelled by law to disclose your personal data to a third party, such as a government body, and has limited control over how that data is protected by that party.

5.4 The information that you provide to BC AGENCY BV will be held in the systems located at the registered office in Antwerp or in those of an appointed third party (mentioned above) or our cloud service providers (Amazon AWS, Stone Internet Services, Zendesk, Outlook 365, and

5.5 BC AGENCY BV may also allow access to your information by other third parties who act for BC AGENCY BV for some of the purposes described in this Privacy Policy or for other purposes explicitely approved by you.

5.6 Your personal data may be accessed by and processed outside the EU. Where your personal data is transferred outside the EEA, appropriate safeguards will be in place.

5.7 Data breaches can be reported by mail to: BC AGENCY BV has an internal policy and regularly educates staff on preventing and reporting possible data breaches. Based upon the outcome of an impact assessment, BC AGENCY BV can notify affected data subjects and the Belgian Privacy authorities of the breach.


BC AGENCY BV will not retain your data longer than necessary is completed and the data is no longer needed expect when BC AGENCY BV is legally required to keep the records for a specified retention time. BC AGENCY BV sets a maximun retention period of 7 years, which can be extended upon request.


This Privacy Policy is without prejudice to BC AGENCY BV’s right to take further actions vis-à-vis certain users of the Service, based on an agreement, the law, regulations, etc and BC AGENCY BV is implementing Data Privacy, Data Protection and Data Security by design and by default where and whenever possible.


This Privacy Policy was last updated on 11 May 2020. We may make changes to this Privacy Policy from time to time, including as part of the GDPR. BC AGENCY BV will update the Privacy Policy and will publish on the artist related website any new version of this Policy.


BC AGENCY BV is an Artist service company, with registered offices at Mechelsestraat 194/3, 1840 Londerzeel. Email